Microsoft was said to be planning to add in-game adverts to free-to-play Xbox games just a few days ago. According to a news story from Business Insider, Sony may be aiming to do the same.
According to Business Insider, Sony is working on an ad program comparable to the Xbox’s. According to sources familiar with the integration, the business is currently in the testing phase and has gone out to ad tech partners to assist game developers in creating in-game adverts via a software developer program.
The change is intended to encourage developers to continue creating free-to-play games, which have grown in popularity as a result of the pandemic, by allowing them to monetize their work.
By the end of the year, Sony aims to deploy in-game advertisements, which, like Xbox, will show on billboards within the game. Advertisements that reward viewers for watching adverts and promotions for in-game commodities such as avatar skins are examples of other forms.
With in-game adverts, there’s still the question of security, which Business Insider notes were already being discussed 18 months after the PlayStation 5 launched. According to the insider, Sony is selecting ad-tech businesses with great caution, excluding any that involve the collecting of personal information like names or emails.
Sony, unlike Xbox, may want to profit from the cash generated by in-game advertisements in free-to-play games. According to other allegations, Sony may charge developers and publishers for data on PlayStation user behavior.