The #1 priority for Facebook is to compete with TikTok. In several instances, the company’s leaders, as well as Mark Zuckerberg himself, have stated this. As a result, the social media behemoth has revealed how it plans to entirely redesign the app in order to compete with TikTok.
The information was obtained via a Facebook memo shared by a senior executive and published by The Verge. According to the paper, Facebook is working on a big feed revamp that will highlight material recommended by pages, authors, and other people you don’t follow.
According to the memo, which was posted by Facebook app chief Tom Alison, the company wants to become a “Discovery Engine” that focuses on suggestions similar to TikTok’s “For You” page. Users will see fewer posts from friends and family, as these recommendations will largely come from “unconnected content,” such as Reels. This tab will be similar to Instagram’s Explore tab in that it will only show your activities.
To encourage individuals to share material from the Discover Engine, the idea also includes bringing Messenger’s inbox back into the Facebook app.
It’s unknown how long Facebook will take to make these changes, but it appears to be a substantial overhaul that might take some time. In any case, as soon as Facebook issues an official statement, we’ll update this space.