Google Introduces a Chunkier, Retro Typeface – A Mix of Serif and Roboto

Google Introduces a Chunkier, Retro Typeface – A Mix of Serif and Roboto

With the Roboto Serif, Google has released a new version of their Roboto font that reintroduces Serif.

The current font was created in partnership with Commercial Type’s Greg Gazdowicz to develop an improved version of the Roboto Sans typeface.

According to Google UX manager Rob Giampietro, the new typeface features newly drawn letters that “thinks of Roboto, but is a new and original style.” The new typeface retains the Roboto Sans’ vertical proportions, combining serif and sans-serif elements into a single design.

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Serif typefaces are noted for their simplicity and distinct letter shapes, making them easy to read. The benefits of being a changeable font that may be adapted for different-sized devices are expanded in Google’s next typeface.


After years of minimalist sans-serif dominance, chunkier, retro-styled serif typefaces will be coming back in style with a bang, according to Vox.

For nearly a decade, Google has been utilising the Roboto font. The font was first introduced as the default font in Android 4.0 (Ice Cream Sandwich). Roboto has gone through various transformations since then.

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However, Google’s primary font, Product Sans, has progressively supplanted Roboto across a variety of products.

Roboto Serif is currently only planned to be added to Google Fonts as a version of the Roboto open-source font family.


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