Every year on Women’s Day, numerous companies and firms use their social media channels to showcase and promote gender equality. However, whether they practise what they preach is a another question, particularly when it comes to the salary disparity.
This year, a Twitter-based gender pay gap bot decided to call out certain vacuous corporate celebrations of International Women’s Day to put an end to the hypocrisy. Many British employers were scared by the unknown Gender Pay Gap Bot, who quote-tweeted their International Women’s Day postings with the company’s gender pay gap data. So far, this anonymous AI has targeted a variety of businesses, including political parties, pub chains, universities, local governments, charities, and fashion firms.
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The bar chain Young’s, which has a frightening wage disparity of 73 percent, as well as the fashion business Missguided, which pays women 40 percent less per hour than their male employees, are among the worst incidents that have emerged thus far. While Ryanair, which celebrated its female employees with a movie-style billboard, has a staggering 68 percent wage disparity.
Some businesses elected to remove their tweets entirely after being called out by the bot, in order to avoid more criticism. As in the example of Aston University, where female employees earn 25.8% less than male employees on an hourly basis. “My alma mater does not like being faced with reality,” one Twitter user said after their tweet was deleted. A thread containing all of the deletions has already received over 2,300 retweets.
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The Gender Pay Gap Bot is identifying companies that are only saying they care about equality but aren’t actually doing anything about it. We need to break down obstacles for women working in digital marketing, engineering, and academic workspaces and give them their fair share if we want to create workplaces that are free of gender disparities and encourage diversity and inclusion.