Samsung has broken records left and right with their Galaxy S22 series unboxing event. During the unwrapping of the Galaxy S22 Ultra at the #EpicUnboxing event on March 5th, 1820 pre-booked participants from 17 different countries tuned in to unbox the smartphone at the same time. A new Guinness World Record for simultaneous unboxing has been set.
With 100,000 pre-orders in under 72 hours, the Galaxy S22 series became Samsung’s most pre-ordered product.
Customers were also given limited-edition boxes as a thank you for attending the event. Not only did the bundles include a Galaxy Watch4, but they also included Galaxy Buds2. A thank you note was also included in the box for Indian customers. The Galaxy S22 series will not be available in the United States until March 11th.
Aditya Babbar, a senior director at Samsung, said:
It’s a momentous day for us, and I’m honoured to be a part of the team that orchestrated this world-record-breaking event in 17 locations. I’m grateful to all of our customers and loyal fans who helped make this a truly historic day for Samsung. We’ve officially joined the Guinness World Records with #EpicUnboxing, and we’re thrilled to be able to share this incredible milestone with our followers.